7 Shopify Plugins to Take Your Online Business to the Next Level

What Are the Best Shopify Plugins?

Online business has seen massive popularity in the last decade, but after the pandemic, it has grown by leaps and bounds. Internet entrepreneurs have been quick to tap into the vast online market. It’s simple — you create an online shop, display the products and devise a digital marketing strategy. The customers shop from the comfort of their homes and order products for home delivery. While a basic website can do the trick, adding Shopify plugins can make the consumer’s experience even more enjoyable, and it can also improve your profit.

Due to the competition in the e-commerce industry, there is a need to offer the best customer shopping experience, which you can achieve by creating aesthetically appealing stores. Your online store is your core business foundation. So, you should be careful when choosing the right platform for hosting your online business and using the right plugins. One of the main online business platforms is Shopify. Here’s a detailed guide about the best Shopify plugins to take your store to the next level.

What Are Shopify Plugins?

Shopify has close to 4,000 plugins it offers to customers in the applications store. From this number, more than 1,500 plugins are free to download and install. This is a big advantage to your business because you can automate several tasks you perform daily.

The platform offers easy-to-use applications for the e-commerce environment and provides a point-of-sale application for payment in physical stores. Through Shopify applications, online businesses have a multi-channel experience for building their brand.

E-businesses use this subscription-based platform to create websites. The platform’s shopping cart feature helps businesses sell products, manage their online shops and ship products.

Benefits of Shopify Plugins for Online Businesses

Quick and Easy Setup Process

Shopify’s admin interface is user-friendly and intuitive due to its well-structured features. It launches quickly without requiring businesses to incur development costs. If you are not experienced working with the applications, Shopify provides you with detailed guides on its website.

Customizable

Shopify has consistently allowed users to customize its widgets, like videos and banners. Today, you can use widgets on each product page. If you want some products to be displayed in a more visible way than others, the Shopify customization features across the board make this possible.

Easy to Use

You can easily market your products without requiring complex configurations on Shopify. Its drag and drop editor helps you edit the design of your online shop without requiring you to perform any coding. It is a great choice for users who do not want complicated programming codes.

Mobile-Friendly Platform

You can access and use Shopify from wherever you are at any time. It is a mobile user-friendly tool that visitors can access on computers, smartphones and tablets. The mobile-friendly feature helps attract more customers to your online shop. You only need to log in to your account and start running it.

The Best Shopify Plugins

1. Recom.ai – The Upsell and Cross-Sell Plugin

One of the old business concepts is customer retention. It is cheaper to retain a customer than to acquire a new one. To retain existing customers, you must keep offering them new options for purchases. One of the ways is to convince them to purchase high-end products other than what they want to choose.

The Recom.ai upsell and cross-sell strategy helps online businesses achieve this goal. The free upsell and cross-sell plugin helps you do the same. It has a paid version, although its free version works remarkably. It offers shoppers suggestions of products depending on their shopping behavior.

2. Nudgify Plugin

Nudgify plugin is another free plan plugin that adds nudges to your main web pages. These notifications produce effects such as fear of missing out (FOMO) to enhance conversion rate in your Shopify store. The plugin brings life into the online shop by offering real-time information to customers.

They can view what is new in your shop and what items are available currently. Some of its unique features are the Add to Cart Nudge and the I-Click Discount Nudge. The free version gives you up to 1,000 notifications, and anything above that is paid depending on the total notifications you choose.

3. Tapcart – The Mobile App

Tapcart is best for online stores with a larger online following. The premium app will seamlessly sync to your online store to help you generate more orders. With this plugin, you will be able to retain customers and improve online sales.

You can use the plugin to create an engaging platform that sends push notifications to customers to give them a better checkout experience. Tapcart will integrate with other Shopify plugins to give your customers the best experience.

4. OptiMonk

OptiMonk is a crucial plugin that helps detect customers who are about to bounce out. When customers are shopping online, at least 70% click on the shopping cart only to abandon them before making an order.

To keep them on the site and achieve final conversion, pop-ups play an important role, which is what OptiMonk does. The plugin pops up messages containing discount codes and free shipping offers that will likely convince customers to order immediately. The plugin will send push notifications in up to 10 domains.

5. HubSpot CRM

HubSpot CRM is the right plugin when you need to organize your sales, track shipment, nurture leads and serve customers better. The plugin syncs your online shop information into HubSpot and then uses the information to create a personalized and automated marketing campaign.

The plugin is free, and it helps you create strategic marketing emails and sends them to shoppers who abandon their shopping carts. The tool helps track your communication with customers and stores, which can create a better customer experience in the future.

6. Seguno

Seguno is another Shopify plugin that enhances your marketing strategies. It sends welcome emails to customers to help turn them into regular customers. After customers visit your Shopify shop, Seguno generates thank you emails to appreciate them for visiting. For customers who abandon their shopping carts, the tool generates recommendations to the customers, as well as unique discount codes.

7. Hextom

Hextom is used when online shop owners want to offer free shipping services to customers. Free shipping is a great motivator for customers who are making orders online. Instead of manually setting the threshold for customers who qualify for free shipping, Hextom has a free shipping bar that automatically sets the bar and generates the information to send to customers. You can customize the plugin as you wish and edit your messages as customers continue to shop. When a customer places more items in the cart, you can adjust the message to send to them.