Tips for Finding the Best Jewelry Deals

Buying Jewelry for the Holidays

Black Friday and Cyber Monday are the perfect opportunities to snag exceptional deals on jewelry. This guide will walk you through tips for finding the best deals, what to look for and highlight retailers like Kay Jewelers and the sales they might offer.

1. Start Your Research Early

Retailers often begin announcing their Black Friday and Cyber Monday deals weeks in advance. Get a head start by:

• Visiting store websites to browse collections and note prices before the sales start.
• Signing up for newsletters from major retailers like Kay Jewelers to receive early access to deals and exclusive promotions.
• Following your favorite brands on social media to stay updated on flash sales and limited-time offers.

2. Compare Prices

Prices for similar jewelry pieces can vary significantly between retailers. Use price comparison tools or apps to ensure you’re getting the best deal. Don’t forget to factor in additional perks like free shipping or warranties, which can add value to your purchase.

3. Check for Certifications

For fine jewelry, especially diamonds or gemstones, certifications like GIA (Gemological Institute of America) are essential to ensure quality and authenticity. Retailers like Kay Jewelers often include certifications with their higher-end products, so look for this detail when comparing deals.

4. Take Advantage of Online-Only Deals

While in-store shopping has its perks, many retailers offer online-exclusive discounts during Black Friday and Cyber Monday. Shopping online also gives you the convenience of comparing prices and browsing a wider selection without the crowds.

5. Plan Your Budget

Before diving into the sales, decide how much you’re willing to spend. Jewelry can range from budget-friendly fashion pieces to luxury investments. Sticking to a budget will help you focus on deals that align with your priorities.

6. Look for Bundles and Set Discounts

Many retailers offer bundled discounts, such as matching earrings and necklaces or engagement rings paired with wedding bands. Bundles are a great way to save while acquiring coordinated pieces.

7. Shop During Off-Peak Hours

Online shopping during off-peak hours, such as early morning or late at night, can help you snag deals before items sell out. This is especially useful for limited-stock offers or flash sales.

What to Look for When Shopping for Jewelry Deals

• Durability and craftsmanship. Look for pieces made from quality materials like sterling silver, gold or platinum. Check for reviews or certifications that guarantee durability.
• Trendy vs. timeless. Decide whether you’re shopping for a statement piece to match current trends or a classic design that will remain stylish for years to come.
• Return policies and warranties. Make sure the retailer has a clear return policy, especially for higher-value purchases. Warranties can provide peace of mind for items like diamond rings or gold necklaces.

Top Retailers and Their Black Friday & Cyber Monday Deals

1. Kay Jewelers

Kay Jewelers is one of the most popular destinations for fine jewelry during Black Friday and Cyber Monday. Their sales often include:

• Up to 50% off on select diamond earrings, necklaces and bracelets.
• Buy One, Get One 50% Off deals on fashion jewelry.
• Special discounts on engagement rings and wedding bands, with free shipping and extended warranties for online orders.
• Financing options for larger purchases, making it easier to invest in high-value items.
• Kay Jewelers also offers early access deals for their Kay Insider members, so sign up to stay ahead of the curve.

2. Zales

Known as “The Diamond Store,” Zales often offers:

• 60% off select diamond and gemstone jewelry.
• Flash sales on popular collections like Ever Us or Vera Wang Love.
• Free gift promotions for purchases over a certain amount.

3. Jared

Jared’s Black Friday and Cyber Monday deals are perfect for those looking for high-end jewelry. Offers typically include:

• Discounts on lab-created and natural diamonds.
• Savings on custom jewelry designs.
• Reduced prices on luxury watches and bridal collections.

4. Blue Nile

For those shopping online, Blue Nile is a top choice for certified diamonds and fine jewelry. Their sales include:

• Up to 40% off select engagement rings, wedding bands and fine jewelry.
• Free shipping and extended returns during the holiday season.

5. Macy’s

Macy’s offers a variety of jewelry, from designer brands to fashion pieces. Look for:

• Up to 70% off doorbuster deals on fine jewelry.
• Additional savings with promo codes or Star Rewards membership.